Words That Work It's Not What You Say, It's What People Hear |
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| Author:
| Luntz, Frank |
| ISBN: | 978-1-4013-0929-9 |
| Publication Date: | Aug 2008 |
| Publisher: | Hachette Books
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| Imprint: | Hachette Books |
| Book Format: | Paperback |
| List Price: | USD $19.99 |
Book Description:
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A behind-the-scenes look at how the tactical use of words and phrases affects what people buy, who they vote for and even what they believe.
A behind-the-scenes look at how the tactical use of words and phrases affects what people buy, who they vote for and even what they believe.