Word of Mouth and Social Media |
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Editor:
| Kimmel, Allan J. Kitchen, Philip J. |
ISBN: | 978-1-317-68997-3 |
Publication Date: | Dec 2016 |
Publisher: | Taylor & Francis Group
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Imprint: | Routledge |
Book Format: | Digital (delivered electronically) |
List Price: | USD $58.95USD $640.00USD $640.00 |
Book Description:
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This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of mouth (WOM) - and emerging social media.
This book was originally published as a special issue of the Journal of Marketing Communications.
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of mouth (WOM) - and emerging social media.
This book was originally published as a special issue of the Journal of Marketing Communications.