Word of Mouth and Social Media |
|
| Editor:
| Kimmel, Allan J.
Kitchen, Philip J. |
| ISBN: | 978-1-317-68997-3 |
| Publication Date: | Dec 2016 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $58.95USD $640.00USD $640.00 |
Book Description:
|
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of mouth (WOM) - and emerging social media.
This book was originally published as a special issue of the Journal of Marketing Communications.
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of mouth (WOM) - and emerging social media.
This book was originally published as a special issue of the Journal of Marketing Communications.