Wonder Woman Marketing Secrets for the Trillion Dollar Customer |
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| Author:
| Ellwood, I.
Shekar, S. |
| ISBN: | 978-0-230-59403-6 |
| Publication Date: | May 2008 |
| Publisher: | Palgrave Macmillan Limited
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| Book Format: | Ebook |
| List Price: | USD $80.00 |
Book Description:
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Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.
Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.