Winning Strategies for the Indian Market |
|
| Editor:
| Dayal-Gulati, Anuradha
Jain, Dipak |
| ISBN: | 978-0-8101-2695-4 |
| Publication Date: | Aug 2010 |
| Publisher: | Northwestern University Press
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| Book Format: | Paperback |
| List Price: | USD $29.95 |
Book Description:
|
The essays in this collection focus primarily on six major business sectors in India: airlines, pharmaceuticals, automobiles, hospitality, food, and telecommunications. An essay on each sector describes the market structure, the current state of the sector, the main players, the key economic forces, and selected business strategies.
The essays in this collection focus primarily on six major business sectors in India: airlines, pharmaceuticals, automobiles, hospitality, food, and telecommunications. An essay on each sector describes the market structure, the current state of the sector, the main players, the key economic forces, and selected business strategies.