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Why Customers Really Buy

Why Customers Really Buy( )
Author: Goodman, Linda
Helin, Michelle
ISBN:978-1-60163-041-4
Publication Date:Jan 2009
Publisher:Red Wheel/Weiser
Imprint:Career Press
Book Format:Paperback
List Price:USD $16.99
Book Description:

The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organizations must go about understanding their customers.

Why Customers Really Buy introduces emotional-trigger research, a revolutionary new approach that uncovers the core, unfiltered, and spontaneous triggers that drive customer sales. Traditional...
More Description

Book Details
Pages:256
Detailed Subjects: Business & Economics / Consumer Behavior
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):5.25 x 8.24 x 0.53 Inches
Book Weight:0.594 Pounds



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