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Whale Hunting

How to Land Big Sales and Transform Your Company

Whale Hunting( )
Author: Searcy, Tom
Weaver Smith, Barbara
ISBN:978-0-470-22867-8
Publication Date:Mar 2008
Publisher:John Wiley & Sons, Incorporated
Book Format:Digital download
List Price:Contact Supplier contact Contact Supplier contact
Book Description:

Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts--the kind of sales that transform your business. Here, you'll learn how to turn the dangerous endeavor of selling to large companies and big contracts into a strategy for continued success and growth. Stop wasting time with little accounts and start landing monster accounts.



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