Whale Hunting How to Land Big Sales and Transform Your Company |
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Author:
| Searcy, Tom Weaver Smith, Barbara |
ISBN: | 978-0-470-22867-8 |
Publication Date: | Mar 2008 |
Publisher: | John Wiley & Sons, Incorporated
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Book Format: | Digital download |
List Price: | Contact Supplier contact
Contact Supplier contact
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Book Description:
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Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts--the kind of sales that transform your business. Here, you'll learn how to turn the dangerous endeavor of selling to large companies and big contracts into a strategy for continued success and growth. Stop wasting time with little accounts and start landing monster accounts.
Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts--the kind of sales that transform your business. Here, you'll learn how to turn the dangerous endeavor of selling to large companies and big contracts into a strategy for continued success and growth. Stop wasting time with little accounts and start landing monster accounts.