West German Industry and the Challenge of the Nazi Past, 1945-1955 |
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| Author:
| Wiesen, S. Jonathan |
| ISBN: | 978-0-8078-5543-0 |
| Publication Date: | Feb 2004 |
| Publisher: | University of North Carolina Press
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| Book Format: | Paperback |
| List Price: | USD $47.50 |
Book Description:
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In this study, S. Jonathan Wiesen explores how West German business leaders remade and marketed their public image in the aftermath of World War II and the Holocaust. Through case studies of individual firms such as Siemens and Krupp, Wiesen depicts corporate publicity as a telling example of post-war selective memory.
In this study, S. Jonathan Wiesen explores how West German business leaders remade and marketed their public image in the aftermath of World War II and the Holocaust. Through case studies of individual firms such as Siemens and Krupp, Wiesen depicts corporate publicity as a telling example of post-war selective memory.