We Offered Them Caviar |
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Author:
| Leddick, David |
ISBN: | 978-0-9967257-4-3 |
Publication Date: | Dec 2016 |
Publisher: | White Lake Press
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Book Format: | Paperback |
List Price: | USD $14.95 |
Book Description:
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We Offered Them Caviar recounts David Leddick's life in advertising during the fast-paced "Mad Men" era. Working with big-spending, difficult, and demanding clients through the 1960s, 70s, and 80s, Leddick reports on what were often wild-eyed adventures. Creating magazine and television advertising in that booming time required brand-new ideas and lots of dealing with the difficult. As Leddick often told his staff after client meetings, "We offered them caviar but they wanted peanut...
More Description
We Offered Them Caviar recounts David Leddick's life in advertising during the fast-paced "Mad Men" era. Working with big-spending, difficult, and demanding clients through the 1960s, 70s, and 80s, Leddick reports on what were often wild-eyed adventures. Creating magazine and television advertising in that booming time required brand-new ideas and lots of dealing with the difficult. As Leddick often told his staff after client meetings, "We offered them caviar but they wanted peanut butter, so we'll give them peanut butter!"