Variable Quality in Consumer Theory Towards a Dynamic Microeconomic Theory of the Consumer |
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| Author:
| Wadman, W. M. |
| ISBN: | 978-0-7656-0465-1 |
| Publication Date: | Jan 2000 |
| Publisher: | Routledge
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| Book Format: | Paperback |
| List Price: | USD $60.95 |
Book Description:
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Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.
Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time consumer-producer interaction at the level of the individual consumer; issues of quality, consumption experience, and willingness-to-pay, as exhibited by individual consumers; and how these issues affect the decision-making process.