Unlikely Destinations: the Lonely Planet Story The Lonely Planet Story |
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| Author:
| Wheeler, Tony
Wheeler, Maureen |
| ISBN: | 978-0-7946-0523-0 |
| Publication Date: | May 2007 |
| Publisher: | Tuttle Publishing
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| Imprint: | PeriplusEdition |
| Book Format: | Paperback |
| List Price: | USD $16.95 |
Book Description:
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"Like Apple and Starbucks and Ben & Jerry's, all of which began as plucky alternatives, Lonely Planet has become a mainstream brand."—The New Yorker
"Like Apple and Starbucks and Ben & Jerry's, all of which began as plucky alternatives, Lonely Planet has become a mainstream brand."—The New Yorker