Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation |
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| Author:
| Ryan, Damian
Jones, Calvin |
| ISBN: | 978-1-280-49500-7 |
| Publication Date: | Feb 2013 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Ebook |
| List Price: | USD $89.95 |
Book Description:
|
Understanding Digital Marketing is a practical guide to web marketing, the rules of new media and researching the new generation of digital consumers. It covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, customer engagement and digital marketing strategies.
Understanding Digital Marketing is a practical guide to web marketing, the rules of new media and researching the new generation of digital consumers. It covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, customer engagement and digital marketing strategies.