Understanding Digital Marketing Marketing Strategies for Engaging the Digital Generation |
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| Author:
| Ryan, Damian
Jones, Calvin |
| ISBN: | 978-0-7494-5389-3 |
| Publication Date: | Feb 2009 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Hardback |
| List Price: | USD $39.95 |
Book Description:
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Understanding Digital Marketing is a guide for marketers to selling more products online, web marketing, the rules of new media and reaching the new generation of digital consumers. The book covers key topics such as online accountability, search engine optimization, affiliate marketing, online PR, social networking sites, email marketing, web metrics and blogging.
Understanding Digital Marketing is a guide for marketers to selling more products online, web marketing, the rules of new media and reaching the new generation of digital consumers. The book covers key topics such as online accountability, search engine optimization, affiliate marketing, online PR, social networking sites, email marketing, web metrics and blogging.