Treasure Hunt Inside the Mind of the New Consumer |
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| Author:
| Silverstein, Michael J. |
| Read by:
| Butman, John |
| ISBN: | 978-0-7393-4084-4 |
| Publication Date: | May 2006 |
| Publisher: | Random House Audio Publishing Group
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| Imprint: | RH Audio |
| Book Format: | CD-Audio |
| List Price: | USD $29.95 |
Book Description:
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A BMW in a Costco parking lot? A working-class family with a 50-inch plasma TV? What’s going on in the mind of the new consumer? TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that madeTrading Upan instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.
A BMW in a Costco parking lot? A working-class family with a 50-inch plasma TV? What’s going on in the mind of the new consumer? TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that madeTrading Upan instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.