The User's Journey Storymapping Products That People Love |
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| Author:
| Lichaw, Donna |
| ISBN: | 978-1-933820-31-6 |
| Publication Date: | Mar 2016 |
| Publisher: | Rosenfeld Media, LLC
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| Book Format: | Paperback |
| List Price: | USD $49.99 |
Book Description:
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Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.