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The Twenty-First-Century Media Industry

Economic and Managerial Implications in the Age of New Media

The Twenty-First-Century Media Industry( )
Contribution by: Albarran, Alan
Bellamy, Robert L.
Cohen, Alexander
DeMars, Tony R.
Ferguson, Douglas A.
Gross, Robert
McClure, Jennifer
Meadows, Jennifer H.
Phipps, Stephen
Zeng, Lily
Pitts, Mary Jackson
Smith, Suzy
Tassel, Joan Van
Williams-Hawkins, Maria
Walker, James R.
Editor: Hendricks, John Allen
Series title:Studies in New Media Ser.
ISBN:978-0-7391-4003-1
Publication Date:Jun 2010
Publisher:Lexington Books/Fortress Academic
Book Format:Hardback
List Price:USD $115.00
Book Description:

The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

Book Details
Pages:310
Detailed Subjects: Social Science / Media Studies
Computers / Digital Media / General
Physical Dimensions (W X L X H):6.38 x 9.47 x 1.02 Inches
Book Weight:1.39 Pounds



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