The Twenty-First-Century Media Industry Economic and Managerial Implications in the Age of New Media |
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| Editor:
| Hendricks, John Allen |
| Contribution by:
| Albarran, Alan B.
Bellamy, Robert
Cohen, Alexander
DeMars, Tony R.
Ferguson, Douglas A.
Gross, Robert
McClure, Jennifer M.
Meadows, Jennifer
Phipps, Stephen
Jackson Pitts, Mary
Smith, Suzy
Tassel, Joan Van
Walker, James R.
Williams-Hawkins, Maria
Zeng, Lily |
| Series title: | Studies in New Media Ser. |
| ISBN: | 978-0-7391-4003-1 |
| Publication Date: | Jun 2010 |
| Publisher: | Lexington Books/Fortress Academic
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| Book Format: | Hardback |
| List Price: | USD $135.00 |
Book Description:
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The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.