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The Portable MBA in Marketing

The Portable MBA in Marketing( )
Author: Hiam, Alexander
Schewe, Charles D.
ISBN:978-0-471-54728-0
Publication Date:Apr 1992
Publisher:John Wiley & Sons, Incorporated
Imprint:Wiley
Book Format:Hardback
List Price:USD $34.95
Book Description:

Answers the manager's need for marketing expertise by presenting the facts of an MBA program and the advice of authoritative practitioners. Focuses on methods and ideas which enable readers to manage better by being more customer-oriented, explores ways to out-perform competitors, and anticipates future trends. Amply illustrated with real-life examples plus current case histories.

Book Details
Pages:480
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):7.215 x 10.14 x 1.443 Inches
Book Weight:2.369 Pounds



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