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The People's Tycoon

Henry Ford and the American Century

The People's Tycoon( )
Author: Watts, Steven
ISBN:978-0-375-70725-4
Publication Date:Oct 2006
Publisher:Knopf Doubleday Publishing Group
Imprint:Vintage
Book Format:Paperback
List Price:USD $21.00
Book Description:

How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford's outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage,...
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Book Details
Pages:656
Detailed Subjects: Biography & Autobiography / Business
Business & Economics / Industries / Automobile Industry
Physical Dimensions (W X L X H):5.148 x 7.917 x 1.326 Inches
Book Weight:1.192 Pounds



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