The Necessary Art of Persuasion |
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| Author:
| Conger, Jay A. |
| Series title: | Harvard Business Review Classics Ser. |
| ISBN: | 978-1-4221-2671-4 |
| Publication Date: | Aug 2008 |
| Publisher: | Harvard Business Review Press
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| Book Format: | Paperback |
| List Price: | USD $8.95 |
Book Description:
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In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals.
In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through...
More Description
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals.
In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.