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The Mass Audience

Rediscovering the Dominant Model

The Mass Audience( )
Author: Phalen, Patricia F.
Webster, James
Series title:Routledge Communication Ser.
ISBN:978-0-8058-2304-2
Publication Date:Oct 1996
Publisher:Routledge
Book Format:Hardback
List Price:USD $62.95
Book Description:

In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today, it is so pervasive that most...
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Book Details
Pages:176
Detailed Subjects: Performing Arts / General
Physical Dimensions (W X L X H):6.24 x 9.204 x 0.585 Inches
Book Weight:0.8 Pounds



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