The Luxury Strategy Break the Rules of Marketing to Build Luxury Brands |
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Author:
| Kapferer, Jean-Noël Bastien, Vincent |
ISBN: | 978-0-7494-6492-9 |
Publication Date: | Sep 2012 |
Publisher: | Kogan Page, Limited
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Book Format: | Ebook |
List Price: | USD $51.99 |
Book Description:
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Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.