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The Luxury Strategy

Break the Rules of Marketing to Build Luxury Brands

The Luxury Strategy( )
Author: Kapferer, Jean-Noël
Bastien, Vincent
Kapferer, Jean-Noël
Publication Date:Sep 2012
Publisher:Kogan Page, Limited
Book Format:Ebook
List Price:USD $750.00
Book Description:

Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.

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