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The Green Bundle

Pairing the Market with the Planet

The Green Bundle( )
Author: Delmas, Magali A.
Colgan, David
ISBN:978-1-5036-0641-8
Publication Date:Jul 2018
Publisher:Stanford University Press
Imprint:Stanford Business Books
Book Format:Paperback
List Price:USD $38.00
Book Description:

We are accustomed to seeing green products, but many consumers have yet to take the leap and buy in the name of sustainability. To motivate them, companies must present their offerings as the total package, a "green bundle" that combines environmentalism with other benefits, such as savings and status. With insight from sustainable business and behavioral economics, this book explains how to implement green bundle strategies.

Book Details
Pages:288
Detailed Subjects: Business & Economics / Green Business
Business & Economics / Consumer Behavior
Physical Dimensions (W X L X H):5.928 x 8.931 x 0.585 Inches
Book Weight:1.465 Pounds



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