The Force of Habit Modeling the Dominant Role of the Unconscious Mind in Consumer Behavior |
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| Author:
| Martin, Neale
Morich, Kyle |
| Editor:
| Morich, Kyle |
| Designed by:
| Morich, Kyle |
| Footnotes by:
| Morich, Kyle |
| ISBN: | 978-0-9831974-0-9 |
| Publication Date: | Jul 2010 |
| Publisher: | Sublime Behavior Marketing, LLC
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| Book Format: | Pamphlet |
| List Price: | USD $25.00 |
Book Description:
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Research from cognitive psychology, neuroscience and the other brain sciences tells us that most human behavior is the result of unconscious mental processes, not the conscious rationality presumed by our marketing models. This disconnect has limited the effectiveness of all of marketing, including market research, product development, product management, advertising and merchandising. This fundamental flaw in our approach to the consumer necessitates a new model of consumer behavior.
Research from cognitive psychology, neuroscience and the other brain sciences tells us that most human behavior is the result of unconscious mental processes, not the conscious rationality presumed by our marketing models. This disconnect has limited the effectiveness of all of marketing, including market research, product development, product management, advertising and merchandising. This fundamental flaw in our approach to the consumer necessitates a new model of consumer behavior.