The Eternal E-Customer How Emotionally Intelligent Interfaces Can Create Long-Lasting Customer Relations |
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| Author:
| Bergeron, Bryan
Kurzweil, Ray |
| ISBN: | 978-0-07-136479-9 |
| Publication Date: | Oct 2000 |
| Publisher: | McGraw-Hill Trade
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| Book Format: | Hardback |
| List Price: | USD $27.95 |
Book Description:
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"Emotionally Intelligent Interface (EII) designer Dr. Bryan Bergeron in this book explains why EIIs are such a critical factor for ecommerce success - and how to take advantage of today's EII technology to more effectively build long and lasting customer relationships." "EIIs act as portals into customer wants and needs. The interface is driven by data from previous interactions and explicit customer preferences, and is based on customer profiles. Amazon, The Sharper Image, and Lands...
More Description"Emotionally Intelligent Interface (EII) designer Dr. Bryan Bergeron in this book explains why EIIs are such a critical factor for ecommerce success - and how to take advantage of today's EII technology to more effectively build long and lasting customer relationships." "EIIs act as portals into customer wants and needs. The interface is driven by data from previous interactions and explicit customer preferences, and is based on customer profiles. Amazon, The Sharper Image, and Lands End all demonstrate the effectiveness of EII technology by deploying several key techniques that help to satisfy and retain customers."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved