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The Essentials of Marketing Research

The Essentials of Marketing Research( )
Author: Silver, Lawrence
Stevens, Robert E.
Wrenn, Bruce
Loudon, David L.
ISBN:978-1-136-59324-6
Publication Date:Nov 2012
Publisher:Taylor & Francis Group
Imprint:Routledge
Book Format:Ebook
List Price:USD $74.95USD $205.00USD $205.00
Book Description:

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.

The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:

  • Secondary research and data mining
  • Internet marketing research
  • Qualitative and exploratory research
  • ...
    More Description

Book Details
Pages:366



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