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The Essential Brand Book

The Essential Brand Book( )
Author: Ellwood, Iain
ISBN:978-0-7494-3279-9
Publication Date:Oct 2000
Publisher:Kogan Page, Limited
Book Format:Hardback
List Price:USD $32.00
Book Description:

Brand creation and brand management is an essential strategy for success and profitability and should involve everyone in the organization who comes in contact with brands, products and services. This book provides readers with an insight into all components of brand management including a wide range of business models and techniques that help to build strong and effective brands in the marketplace. Many current brand books tend to rely on case studies alone, emphasizing brand...
More Description

Book Details
Pages:322
Detailed Subjects: Reference / Consumer Guides
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6.32 x 9.54 x 1.2 Inches
Book Weight:1.4 Pounds



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