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The Economics of Business Strategy

The Economics of Business Strategy( )
Editor: Kay, John
Series title:The International Library of Critical Writings in Economics Ser.
Publication Date:Jul 2003
Publisher:Edward Elgar Publishing, Incorporated
Book Format:Hardback
List Price:USD $399.00
Book Description:

The Economics of Business Strategy is an authoritative collection of the most important published articles on the economic basis of business strategy. John Kay - who himself has made seminal contributions to the field - has selected articles that illustrate the origins of familiar concepts in business strategy - the experience curve, the portfolio matrix, the 'five forces' while also presenting the foundations of the modern resource based theory of strategy.The volume will be of...
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Book Details
Detailed Subjects: Business & Economics / Industrial Management
Business & Economics / Strategic Planning
Physical Dimensions (W X L X H):9.516 x 6.591 Inches
Book Weight:3.254 Pounds

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