The Definitive Guide to Entertainment Marketing Bringing the Moguls, the Media, and the Magic to the World |
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| Author:
| Lieberman, Al
Esgate, Pat |
| ISBN: | 978-0-13-309208-0 |
| Publication Date: | Jun 2013 |
| Publisher: | FT Press
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| Book Format: | Hardback |
| List Price: | USD $54.99 |
Book Description:
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Entertainment Marketing NOW:
Every Platform, Technology, and Opportunity
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Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more
Reflects powerful trends ranging from smartphones to globalization
More DescriptionEntertainment Marketing NOW:
Every Platform, Technology, and Opportunity
nbsp;
Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more
Reflects powerful trends ranging from smartphones to globalization
Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution
By industry insiders with decades of experience as leaders and consultants
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Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide.
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You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.