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The Business of Children's Entertainment

The Business of Children's Entertainment( )
Author: Pecora, Norma Odom
Series title:The Guilford Communication Ser.
Publication Date:Mar 2002
Publisher:Guilford Publications
Book Format:Paperback
List Price:USD $30.00
Book Description:

For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialization of children's popular culture--the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing on historical background and case studies, this book presents a unique look at the development of children as targets of the media and commercial...
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Book Details
Detailed Subjects: Business & Economics / Marketing / Research
Performing Arts / Film / General
Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):6.162 x 8.736 x 0.468 Inches
Book Weight:0.63 Pounds

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