The Business Communication Casebook A Notre Dame Collection |
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| Author:
| O'Rourke, James |
| ISBN: | 978-0-324-14795-7 |
| Publication Date: | Aug 2001 |
| Publisher: | Cengage South-Western
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| Book Format: | Paperback |
| List Price: | USD $57.95 |
Book Description:
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Case studies provide a wonderful resource for helping develop the analytic, organizational, critical thinking, and communication skills of today's readers. James O'Rourke's The Business Communication Casebook: A Notre Dame Collection makes it easy for instructors to incorporate case coverage into their business communication courses.This casebook highlights (36) well-known companies, such as Denny's Restaurants, Firestone Tires, Bruegger's Bagels, and Texaco Inc. A series of discussion...
More DescriptionCase studies provide a wonderful resource for helping develop the analytic, organizational, critical thinking, and communication skills of today's readers. James O'Rourke's The Business Communication Casebook: A Notre Dame Collection makes it easy for instructors to incorporate case coverage into their business communication courses.This casebook highlights (36) well-known companies, such as Denny's Restaurants, Firestone Tires, Bruegger's Bagels, and Texaco Inc. A series of discussion questions and applications follows each case. In addition, James O'Rourke provides supplementary resources for a majority of the cases. This inexpensive casebook can be used in conjunction with any Business Communication theme or issue.