The Branding of the American Mind How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters |
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| Author:
| Rooksby, Jacob H. |
| Series title: | Critical University Studies |
| ISBN: | 978-1-4214-2081-3 |
| Publication Date: | Dec 2016 |
| Publisher: | Johns Hopkins University Press
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| Book Format: | Ebook |
| List Price: | USD $32.00 |
Book Description:
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Presuming no background knowledge of intellectual property, and ending with a call to action, The Branding of the American Mind explores applicable laws, legal regimes, and precedent in plain English, making the book appealing to anyone concerned for the future of higher education.
Presuming no background knowledge of intellectual property, and ending with a call to action, The Branding of the American Mind explores applicable laws, legal regimes, and precedent in plain English, making the book appealing to anyone concerned for the future of higher education.