The Branding of the American Mind How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters |
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| Author:
| Rooksby, Jacob H. |
| Series title: | Critical University Studies |
| ISBN: | 978-1-4214-2080-6 |
| Publication Date: | Dec 2016 |
| Publisher: | Johns Hopkins University Press
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| Book Format: | Hardback |
| List Price: | USD $32.00 |
Book Description:
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Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course of their research. Increasingly, though, ......
Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course of their research. Increasingly, though, ......