The B Corp Handbook How to Use Business As a Force for Good |
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Author:
| Honeyman, Ryan |
ISBN: | 978-1-62656-043-7 |
Publication Date: | Oct 2014 |
Publisher: | Berrett-Koehler Publishers, Incorporated
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Book Format: | Paperback |
List Price: | USD $22.95 |
Book Description:
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Using Business as a Force for Good Join a Growing Movement- Learn how you can join more than 1,000 Certified B Corporations from 80 industries and 35 countries-led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy-in a global movement to redefine success in business.
Build a Better Business- Drawing on interviews, tips, and best practices from over 100 B Corporations, author and B Corp...
More Description Using Business as a Force for Good
Join a Growing Movement- Learn how you can join more than 1,000 Certified B Corporations from 80 industries and 35 countries-led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy-in a global movement to redefine success in business.
Build a Better Business- Drawing on interviews, tips, and best practices from over 100 B Corporations, author and B Corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand.
More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations-B Corps for short-and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for-and enjoy the benefits of-B Corp certification.
This book makes the business case for improving your social and environmental performance and offers a step-by-step "quick start guide" on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.