The Attention Economy Understanding the New Currency of Business |
|
Author:
| Beck, John C. Davenport, Thomas H. |
ISBN: | 978-1-57851-441-0 |
Publication Date: | Jun 2001 |
Publisher: | Harvard Business Review Press
|
Book Format: | Hardback |
List Price: | USD $29.95 |
Book Description:
|
Helps individuals and organizations understand how to effectively give and get attention, one of the biggest commodities--and scarcest-- in the new economy.
Helps individuals and organizations understand how to effectively give and get attention, one of the biggest commodities--and scarcest-- in the new economy.