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The Attention Economy

Understanding the New Currency of Business

The Attention Economy( )
Author: Beck, John C.
Davenport, Thomas H.
ISBN:978-1-57851-441-0
Publication Date:Jun 2001
Publisher:Harvard Business Review Press
Book Format:Hardback
List Price:USD $29.95
Book Description:

Helps individuals and organizations understand how to effectively give and get attention, one of the biggest commodities--and scarcest-- in the new economy.



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