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The Attention Economy

Understanding the New Currency of Business

The Attention Economy( )
Author: Davenport, Thomas H.
Beck, John C.
ISBN:978-1-4221-6080-0
Publication Date:Apr 2001
Publisher:Harvard Business Review Press
Book Format:Ebook
List Price:USD $16.99
Book Description:

In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind. In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business: 1) measuring attention...
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