Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

The Analytical Marketer

How to Transform Your Marketing Organization

The Analytical Marketer( )
Author: Sweetwood, Adele
Foreword by: Davenport, Thomas H.
ISBN:978-1-62527-845-6
Publication Date:Oct 2016
Publisher:Harvard Business Review Press
Book Format:Hardback
List Price:USD $35.00
Book Description:

Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed, to leading interactions with IT, finance, and...
More Description

Book Details
Pages:208
Detailed Subjects: Business & Economics / Marketing / General
Social Science / Research
Physical Dimensions (W X L X H):6.59 x 9.57 x 0.76 Inches
Book Weight:0.906 Pounds



Featured Books

Little Women
Alcott, Louisa May
Hardback: $17.99
Deep State
Stewart, James B.
Hardback: $30.00
Finding Chika
Albom, Mitch
Hardback: $24.99

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.