The 50-Plus Market Why the Future Is Age Neutral When It Comes to Marketing and Branding Strategies |
|
Author:
| Stroud, Dick |
ISBN: | 978-0-7494-4258-3 |
Publication Date: | Feb 2006 |
Publisher: | Kogan Page, Limited
|
Book Format: | Hardback |
List Price: | USD $39.95 |
Book Description:
|
Highlights dangers to marketing professionals of treating the 50+ age group differently from the rest of the population; explains why, in marketing and demographical terms, we now inhabit an age-neutral society.
Highlights dangers to marketing professionals of treating the 50+ age group differently from the rest of the population; explains why, in marketing and demographical terms, we now inhabit an age-neutral society.