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The 50-Plus Market

Why the Future Is Age Neutral When It Comes to Marketing and Branding Strategies

The 50-Plus Market( )
Author: Stroud, Dick
ISBN:978-0-7494-4258-3
Publication Date:Feb 2006
Publisher:Kogan Page, Limited
Book Format:Hardback
List Price:USD $39.95
Book Description:

Highlights dangers to marketing professionals of treating the 50+ age group differently from the rest of the population; explains why, in marketing and demographical terms, we now inhabit an age-neutral society.

Book Details
Pages:336
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / Strategic Planning
Physical Dimensions (W X L X H):6.46 x 9.44 x 1.43 Inches
Book Weight:1.6 Pounds



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