Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title


The 50 Plus Market

Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies

The 50 Plus Market( )
Author: Stroud, Dick
Publication Date:Jan 2006
Publisher:Kogan Page, Limited
Book Format:Ebook
List Price:USD $59.90
Book Description:

Highlights dangers to marketing professionals of treating the 50+ age group differently from the rest of the population; explains why, in marketing and demographical terms, we now inhabit an age-neutral society.

Book Details

Featured Books

Sisters First
Hager, Jenna Bush
Hardback: $18.99
Little Women
Alcott, Louisa May
Hardback: $17.99
The Strange Case of Dr. Jekyll and Mr. Hyde
Stevenson, Robert Louis
Paperback: $12.99

Rate this title:

Select your rating below then click 'submit'.

I do not wish to rate this title.