The 50 Plus Market Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies |
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Author:
| Stroud, Dick |
ISBN: | 978-1-280-30292-3 |
Publication Date: | Jan 2006 |
Publisher: | Kogan Page, Limited
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Book Format: | Ebook |
List Price: | USD $59.90 |
Book Description:
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Highlights dangers to marketing professionals of treating the 50+ age group differently from the rest of the population; explains why, in marketing and demographical terms, we now inhabit an age-neutral society.
Highlights dangers to marketing professionals of treating the 50+ age group differently from the rest of the population; explains why, in marketing and demographical terms, we now inhabit an age-neutral society.