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The 50 Plus Market

Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies

The 50 Plus Market( )
Author: Stroud, Dick
ISBN:978-1-280-30292-3
Publication Date:Jan 2006
Publisher:Kogan Page, Limited
Book Format:Ebook
List Price:USD $59.90
Book Description:

Highlights dangers to marketing professionals of treating the 50+ age group differently from the rest of the population; explains why, in marketing and demographical terms, we now inhabit an age-neutral society.

Book Details
Pages:314



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