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The 18 Immutable Laws of Corporate Reputation

Creating, Protecting, and Repairing Your Most Valuable Asset

The 18 Immutable Laws of Corporate Reputation( )
Author: Alsop, Ronald J.
ISBN:978-1-4767-5761-2
Publication Date:Aug 2013
Publisher:Free Press
Imprint:Free Press
Book Format:Paperback
List Price:USD $19.99
Book Description:

A veteran Wall Street Journal editor and authority on branding, marketing and reputation provides the 18 crucial rules for companies to follow in developing and protecting their reputation, which can be their most valuable asset or their worst nightmare. A must read book for senior executives, consultants, advertising, public relations, and marketing professionals. From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises...
More Description

Book Details
Pages:320
Detailed Subjects: Law / Corporate
Physical Dimensions (W X L X H):6 x 9 x 0.8 Inches
Book Weight:0.76 Pounds



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