The $10 Trillion Prize

Meet your new global consumerYou've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?Do you know that:* There will be nearly one billion middle-class consumers in China and India within the next ten years?* More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?* By 2020, 68...
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Meet your new global consumerYou've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?Do you know that:* There will be nearly one billion middle-class consumers in China and India within the next ten years?* More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?* By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes?* The number of billionaires in China has grown from 1 to 115 in the past decade alone?In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world's biggest buyers of cars, mobile phones, appl