Television and Sponsorship |
|
| Author:
| Ford, Bianca
Ford, James |
| ISBN: | 978-0-240-51356-0 |
| Publication Date: | Nov 1993 |
| Publisher: | Elsevier Science & Technology Books
|
| Book Format: | Paperback |
| List Price: | USD $62.95 |
Book Description:
|
Offers a comprehensive and challenging picture of the past, present and future role of sponsorship on television. This book is intended for TV and marketing professionals wishing to devise successful sponsorship strategies for the future.
Offers a comprehensive and challenging picture of the past, present and future role of sponsorship on television. This book is intended for TV and marketing professionals wishing to devise successful sponsorship strategies for the future.