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Strategy Maps

Converting Intangible Assets into Tangible Outcomes

Strategy Maps( )
Author: Kaplan, Robert S.
Norton, David P.
Davenport, Thomas H.
ISBN:978-1-59139-134-0
Publication Date:Feb 2004
Publisher:Harvard Business Review Press
Book Format:Hardback
List Price:USD $45.00
Book Description:

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their...
More Description

Book Details
Pages:480
Detailed Subjects: Business & Economics / Strategic Planning
Business & Economics / Industrial Management
Physical Dimensions (W X L X H):6.3 x 9.5 x 1.64 Inches
Book Weight:1.912 Pounds



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