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Strategic Management in the Innovation Economy

Strategic Management in the Innovation Economy( )
Author: Davenport, T.
Leibold, Marius
Voelpel, Sven C.
Davenport, Thomas H.
ISBN:978-1-280-92185-8
Publication Date:Jan 2007
Publisher:Wiley-VCH Verlag GmbH
Book Format:Ebook
List Price:USD $45.00
Book Description:

Innovative ruptures of traditional boundaries in value chains are requiring companies to rethink how they go to market, what they need to own, what they need to retain and innovate as core competencies, and how they innovatively deal with suppliers and customers. The key message of the book is that the new knowledge-networked innovation economy requires a totally different strategic management mindset, approach and toolbox, and its major value-added is a new strategic management...
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Book Details
Pages:444



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