Strategic Brand Management

Creating and Sustaining Brand Equity Long Term

(

)

Author:

ISBN:

978-0-02-917045-8

Publication Date:

Mar 1994

Publisher:

Free Press

Imprint:

Free Press

Book Format:

Hardback

List Price:

USD $29.95

Book Description:

Book Details

Pages:	341
Detailed Subjects:	Business & Economics / Reference
Physical Dimensions (W X L X H):	6.46 x 9.56 x 1.2 Inches
Book Weight:	1.38 Pounds

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