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Strategic Brand Management

Creating and Sustaining Brand Equity Long Term

Strategic Brand Management( )
Author: Kapferer, Jean-Noël
ISBN:978-0-02-917045-8
Publication Date:Mar 1994
Publisher:Free Press
Imprint:Free Press
Book Format:Hardback
List Price:USD $29.95
Book Description:

Book Details
Pages:341
Detailed Subjects: Business & Economics / Reference
Physical Dimensions (W X L X H):6.46 x 9.56 x 1.2 Inches
Book Weight:1.38 Pounds



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