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Spreadable Media

Creating Value and Meaning in a Networked Culture

Spreadable Media( )
Author: Jenkins, Henry
Ford, Sam
Green, Joshua
Series title:Postmillennial Pop Ser.
Publication Date:Apr 2018
Publisher:New York University Press
Imprint:NYU Press
Book Format:Paperback
List Price:USD $20.00
Book Description:

How sharing, linking, and liking have transformed the media and marketing industries  Spreadable Media is a rare inside look at today's ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries have called "user-generated content." Spreadable Media maps these fundamental changes, and gives readers a comprehensive look into the rise of participatory culture,...
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Book Details
Detailed Subjects: Social Science / Media Studies
Computers / Web / Social Media
Physical Dimensions (W X L X H):6 x 9 Inches

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