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Sports Marketing and the Psychology of Marketing Communication

Sports Marketing and the Psychology of Marketing Communication( )
Editor: Riley, Chris
Kahle, Lynn R.
ISBN:978-0-8058-5790-0
Publication Date:Feb 2004
Publisher:Taylor & Francis Group
Imprint:Psychology Press
Book Format:Paperback
List Price:USD $78.95
Book Description:

This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.

Book Details
Pages:408
Detailed Subjects: Sports & Recreation / General
Sports & Recreation / Business Aspects
Sports & Recreation / Sports Psychology
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6.084 x 8.97 x 0.975 Inches
Book Weight:1.35 Pounds



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