Sports Marketing and the Psychology of Marketing Communication |
|
| Editor:
| Riley, Chris
Kahle, Lynn R. |
| ISBN: | 978-0-8058-5790-0 |
| Publication Date: | Feb 2004 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Psychology Press |
| Book Format: | Paperback |
| List Price: | USD $82.95 |
Book Description:
|
This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.
This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.