Sport As a Business International, Professional and Commercial Aspects |
|
| Editor:
| Dolles, Harald
Söderman, Sten |
| ISBN: | 978-0-230-24925-7 |
| Publication Date: | May 2011 |
| Publisher: | Palgrave Macmillan Limited
|
| Imprint: | Palgrave Macmillan |
| Book Format: | Hardback |
| List Price: | USD $109.99 |
Book Description:
|
Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization
Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization