Spin How Politics Has the Power to Turn Marketing on Its Head |
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| Author:
| Veroni, Clive |
| ISBN: | 978-1-77089-317-7 |
| Publication Date: | Nov 2014 |
| Publisher: | House of Anansi Press
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| Book Format: | Paperback |
| List Price: | USD $16.95 |
Book Description:
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In the tradition of Malcolm Gladwell's Outliers and Daniel Kahneman's Thinking Fast and Slow, Clive Veroni's Spin is a fascinating investigation of how the techniques of political strategists are being applied to the world of consumer marketing.
In the tradition of Malcolm Gladwell's Outliers and Daniel Kahneman's Thinking Fast and Slow, Clive Veroni's Spin is a fascinating investigation of how the techniques of political strategists are being applied to the world of consumer marketing.