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Space Race

An Inside View of the Future of Communications Planning

Space Race( )
Author: Taylor, Jim
ISBN:978-0-470-09452-5
Publication Date:Dec 2005
Publisher:John Wiley & Sons, Incorporated
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total communications planning is being increasingly demanded by clients. The question is no longer where does the future lie, but how does an agency get there as quickly as possible? This book sets out to define the structure of tomorrow's agencies...
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Book Details
Pages:322
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):6.552 x 9.516 x 0.897 Inches
Book Weight:1.375 Pounds



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